According to reports from Shams Charania, Pistons star Cunningham has renewed a six-year endorsement contract with Nike and will have his own signature shoes. The player's personal signature shoe is expected to debut during the 2026-27 season.

Cunningham has also become the ninth star among active NBA/WNBA players to have a signature shoe contract with Nike. The other five NBA players are James, Durant, Morant, Booker, and Antetokounmpo; and the three WNBA players are Ionescu, Aja Wilson and Kaitlin Clark.