Today, US media Complexsneakers posted a recent interview with James during his trip to China.

Regarding the crown design element of his latest 23rd generation boots, James said: "How did this design idea come about? I guess you have to achieve something in your career. Of course, the crown is my logo and sign, and it's something that has been with me since high school. I was crowned when I was in high school. The crown was my name as the "Son of Chosen" and then I entered the league and people started calling me King James, and we carried it forward. I had the opportunity to use a silhouette and logo to add a piece of equipment to the sneaker. The practical design is not just for display, but for our narrative. It's super cool. So when the idea is presented to me, I say, 'Okay, why not?' It's super cool, you'll see it in every contour. You can see it on the inside and outside of the shoe, and there's the inside of the shoe, and we're all covered. I'm so excited about this shoe, I can't wait - I'm already wearing them, I can't wait to play in them."